How to list your shared workspace as a Google Business address
Listing your business as a Google Business Profile (formerly Google My Business, or GMB) allows for you to better promote and advertise your product or service to the public. In a coworking space, this can be a bit more difficult due to the high number of companies and professional individuals under one roof. While it is possible to use your shared workspace to list your profile, there are a few restrictions and requirements in doing so. In 2021, Google updated its terms to address coworking spaces. They implemented clear guidelines companies must abide by to properly list their business. According to Google, “Businesses can’t list an office at a co-working space unless that office maintains clear signage, receives customers at the location during business hours, and is staffed during business hours by your business staff.”
Make Sure Your Business Has Clear Signage
To maintain a business address at your coworking space, you must have clear signage for your company. This can be a logo, your company’s name, or both. In coworking spaces, most of the signage on the exterior and inside the location is for the shared workspace itself, and not for your own business. Signage allows your customers to see that your company has a physical presence at the location. At COhatch, we fit all our private offices with the occupying company’s logo and/or business name. An important part about this step is that it requires a dedicated space at your shared workspace, like a private office. With that dedicated space, you’re also able to receive mail at your coworking space’s address, which is important for many businesses. For those choosing the coworking route instead of private offices, we offer mailboxes for $25/month with the company’s name visible on the front.
Accurate Business Hours and In-Person Staff
The next step in listing your business is to ensure that you have staff at the location during your stated business hours. Establishing hours of operation that you will have staff on site allows for visibility for customers. Similarly, customers must be able to meet with your company’s staff in-person during those regular business hours. In-person contact with clients is an important part in establishing your presence at your dedicated shared workspace.
If you work out of a coworking space, don’t get scared off by a few extra hurdles you might have to jump to list your business on Google. Creating a business profile for your company on Google My Business has many benefits. Listing your business helps you to gain visibility and attract new customers through search engine optimization tools. At COhatch, we give members the opportunity to occupy a physical, dedicated space that they can list as their business address on Google. We offer private offices ranging from $650-$4000, depending on factors like size, location, and availability. To take a tour of a COhatch near you or find out if we have any private office availability today, book a tour or check out our website for more information!